Low-angle close-up of a ski boot kicking up snow on the skin track, guide breaking trail ahead, Grandes Rousses
Released · 2025

My First Ski Summit

Brand film · 17 min
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Synopsis

Barthélémy Fendt has interviewed hundreds of athletes on his podcast, Extraterrien. He had never put skins on a pair of skis. Before dawn on the Grandes Rousses, Millet athlete and mountain guide Aurélia Lanoë takes him 800 meters up to his first summit. A brand film for Millet, shot in one day on the mountain, from the headlamp start to the descent.
Client Millet Through Clutch Agency
Format Brand film · 15s and 35s capsules · Key visuals · Photo library
Setting Maurienne · Grandes Rousses massif

Photos

Stills
Barthélémy Fendt and guide Aurélia Lanoë cresting the ridge on his first ski summit, Aiguilles d'Arves behind Predawn ski touring start with headlamps in the Grandes Rousses Larch forest at dawn on the ski touring approach Barthélémy Fendt at the gîte the evening before the climb Mountain guide Aurélia Lanoë in profile during the climb Wide ascent above the valley toward the Aiguilles d'Arves Two skiers skinning up above the Maurienne valley Barthélémy Fendt and Aurélia Lanoë embracing at the top of his first ski summit Drone view of two skiers on the sunlit ridge, ski tracks in the snow and the Maurienne valley below Checking the avalanche transceiver before the climb Snow spraying off a heel kick on the skin track Barthélémy Fendt smiling at the summit in the Grandes Rousses, skis planted behind
Backbone content

One shoot on the mountain fed the whole FW25 campaign.

The film and the campaign assets were planned together, before the shoot. Everything below comes from the same production: one crew on the mountain, then one edit, one grade and one sound treatment shared across every format.

01 Brand film The narrative anchor, for owned channels and in-store screens.
02 Capsules 15-second and 35-second cuts for paid social and pre-roll.
03 Key visuals Two silhouette key visuals, men's and women's, each laid out from four to five stills of the day: mentor and novice, the climb, the gear in use.
04 Photo library A library of candid photos shot alongside the film.
How the system works

Watch

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Credits

Credits
With Barthélémy Fendt Podcast Extraterrien
With Aurélia Lanoë Mountain guide · Millet athlete
Agency Clutch Agency Léa Guilleminot, Romane Tschirhart
Art direction Thibaud Cartigny
Direction, DOP, edit Clément Armand FAULN
Drone Julien Perret Agence Creactiv
Music composition Jules Gasquet
Music mix Clément Poisson
Color Kevin Vacca
Sound mix Ugo Arielli Studio Melodio
Production assistant Enola Cecot
Photography Justin Galant
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