Runners in silhouette on a ridge at sunrise, Ultrachampsaur
Released · 2025-2026

Ultrachampsaur

Short films · Champsaur trail

Synopsis

Eighty kilometers through the Champsaur valley, on the western edge of the Écrins massif. A race that draws runners looking for wild landscape and the pleasure of being in the mountains, filmed with the organization and funded by the valley's tourist office. We filmed the 2025 edition, then the 2026 one, this time with a film per race: 20, 30 and 80 kilometers.

Client Ultrachampsaur Funded by the Office de Tourisme Champsaur Valgaudemar
Years 2025, 2026
Format Short films, reels
Role Direction, production, edit

Story

The runners talk about isolation before they talk about times.

Ultrachampsaur runs through the Champsaur valley and the surrounding ridges of the Écrins. Two hundred runners take the start. After the first climb, they are mostly alone. The route crosses villages, a road or two, then climbs back up to high meadows for hours.

The runners we filmed talk about isolation, authenticity, finishing in good shape, the pleasure of being in the mountains.

Two runners in silhouette on the ridge, mountains layered behind

Voices from the film

« On se sent tout de suite un peu isolé. Et c'est ce qu'on vient rechercher aussi dans ces endroits-là. »

A runner, on the course

Photos

In the valley
Reach

The 2025 film performed on its own terms.

250K+ Views on the top reel cut from the film
+20% Account subscriber growth over the launch window
×10 Views of the five-minute film relative to the account's subscriber base

A five-minute horizontal film on Instagram is the format social platforms penalize the most. It performed anyway, and a reel cut from the same footage multiplied that reach by more than ten.

How the system works

Watch

Watch · Three films and a reel

An event that knows what it is.

We work with events, territories and brands that have a real identity, and we film what that identity is. Ultrachampsaur is one of those projects: the organizer left us the editorial line, the valley provided the material, and the runners said it better than any voice-over could. The film stayed true to the sport, and reached well beyond the account's existing base.

You have the story. We make it last.

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