Vis ma vie du Dakar

The channel went from zero to 10,000 subscribers in seven days.

They went in as a crew of three. Bouzig took the van, the tent and the logistics so Clément could film, edit, shoot the photos and post every episode alone. The plan was five to ten minutes a day. People asked for longer, the story had more to give, and the episodes grew to twenty.

Then it took off: the teaser went viral on Instagram, hundreds of comments a day, as many messages, people who felt like one more friend in the van. Nobody had seen that coming. Meanwhile Benji was riding one of his hardest Dakars, with fever, rain and cold for two weeks, and the audience went through it with him. An average of 38,000 views across all eighteen episodes.

Bouzig's road to the Dakar?

It was the question viewers asked most after the last episode of season one. The answer came: Bouzig would line up at the Rallye du Maroc 2023, the qualifying round for the Dakar. Benji lent him a bike and passed on years of experience. Three weeks before the start he still had no sponsor and 15K€ to find, while holding down three jobs and training. He found the money just in time.

It was hard from day one. Crashes, a broken clutch, a slap on the back of the head from Benji to calm him down, half the rally spent in the dust of the quads. On the last stage, under 50 km from the finish, he never saw the rock. Helicopter, broken collarbone. The 42-minute film of that race, Un petit bout de rêve, is below.

He went back to training. The series followed him through the Rallye du Maroc 2024, the Swank Rally di Sardegna and the Carta Rallye 2025, every step of the way to his first Dakar.

Episodes went live by 8 pm every day, and the first one made the YouTube France trending list.

Nicolas Brèche, FAULN co-founder, joined the team as editor, which freed Clément to focus entirely on filming and strategy. The opening episode of the season reached #13 on YouTube France trending. Brand partners came on board (KTM, Motorex, Helite, SP Connect, Moraco) and covered the hard costs of the race: accreditations, flights, cars, hotels and gear. The filming, the editing, the photos, the strategy and the publishing were self-funded.

Benji lost the Malle Moto win on the last stage. The next year he came back, and Bouzig was on the start line with him.

By then the crew was a full production team, and for season four it became FAULN, the company Clément and Nicolas founded in 2026: Nicolas on production, photos and second camera, a dedicated editor, Clément directing and shooting. Season four opened with a double question: could Benji take the class this time, and could Bouzig, two years after his Rallye du Maroc crash, finish his first Dakar? The audience followed both answers one evening at a time. Benji won Malle Moto. Bouzig finished.

The audience became the base for a direct-to-audience business.

Benji rode and dealt with the sponsors. The filming, the editing, the daily publishing and the strategy were Clément's work, and so was what came next: four online courses on the pillars of rally-raid (mechanics, navigation, admin, physical preparation), a five-day rally camp in the Morvan, and a photo book made with Nicolas from the archives. Sales pages, pricing, email sequences and the training platform, all built in-house. In parallel, Esprit KTM, one of Benji's sponsors, sold series merchandise and passed 100% of the profits back to the series.

On the Dakar 2026 alone, the products brought in more than 100K€ in direct sales: 80K€ of pre-orders for the photo book in two weeks (shipping fees included), the rest split between the online courses and the Esprit KTM merchandise. All of it high-margin, the book clearing 50K€ and the courses at margins above 90%. The courses and the camps are sold through an email list of 3,500 readers with a 50% open rate; the online courses alone have passed 70K€ since launch.

This is the model FAULN now offers to brands and creators as FAULN Performance.